Analytics is of strategic importance to organizations, helping them to assess the business environment accurately and predict future trends.
We help organizations analyze their operational, business, and external data to gain insights, enabling them to be more agile and responsive to the market. This covers customer analytics, AML and fraud risk analytics, sales and marketing analytics, regulatory and compliance analytics, supply chain analytics, social media analytics, and web analytics. We provide end-to-end services across the entire analytics value chain—data management, reporting, descriptive analytics, predictive modelling, and optimization.
The Three Main Components of Data-Informed Performance Marketing
- Data: Data collection, exploration, and preparation are key aspects of efficient analytics as basis for insights. We enable effective use of data for analytics. Optimal data architecture is a prerequisite for successful data management and ensures data velocity necessary for real-time decision making.
- Analytics: Advanced analytics is used more widely as enterprises utilize algorithms and statistical models for future-oriented or explorative analytics to provide new insights. We aim at making aggregated and integrated data sets available to all marketing stakeholders in ways that can be easily merged into existing workflows and/or improved ways of working.
- Insights : For data-driven decision-making, information must be delivered to the right people at the right time in the right form. Clearly structured and efficient communication of information helps users to analyze their data and apply the knowledge gained, thus drawing the right data-driven conclusions.
Our Data & Analytics Portfolio
We believe in deploying predictive models to monitor production facility and equipment condition which helps us to determine when to perform maintenance or service to ensure a smooth production flow and avoid productivity losses.
We look into Improving your business operations and company specific processes to increase efficiency, reduces pending, and enhance business performance. We solve complex challenges in supply chain and logistics, claim processing, customer service, and any other client-specific process
Seeking help of advanced analytics, we support our clients in discovering new opportunities, detecting patterns in customer behaviour and making data-based decisions in marketing. We educate our clients to understand and predict customer behaviour and needs, and thereupon execute customized and efficient marketing strategies.
Perform simulations of financial scenarios and forecast trends to improve our clients’ financial performance and profitability.
This is our Core. Using data generated across the entire supply chain – from R&D to social media – our experts support in developing a quality assurance strategy and creating predictive models to forecast quality issues and spare parts demand.